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Pandora offers more granular targeting, including smart speaker-specific ads | Mobile Marketer

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Posted 12 days ago
Peter Adams @PatchAdams03 March 13, 2019

Pandora is letting advertisers target more specific device types with their messages, including voice-powered smart speakers like Google Home or Amazon Echo, along with gaming consoles and smart TVs, The Wall Street Journal reported.

http://www.mobilemarketer.com/news/pandora-offers-more-granular-targeting-including-smart-speaker-specific-ad/550420/
 

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