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P&G's Olympic strategy: Stick with what works | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
SUSAN KRASHINSKY - MARKETING REPORTER

Procter & Gamble Co. is renewing its successful Olympic advertising strategy, focusing on the moms who help athletes succeed.

Over the weekend, the worldwide Olympic sponsor launched its new global campaign for the Sochi Games. Once again, its emotional commercial touts the company (which owns brands such as Pampers, Duracell and Tide) as a “proud sponsor of Moms.”

http://cpgconnect.ca/index.php?option=com_cpg_network&menuid=mn&task=cpg_forum&cat=3
 

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