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Nielsen launches immersive tech research tool | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Carol Neshevich | October 02, 2018

Nielsen has introduced a high-tech tool that’s designed to improve how retailers and the CPG industry conduct shopper research. SmartStore, launched at the end of September in Canada, uses immersive virtual reality technology to test out how consumers react while shopping—what they “see, think and do” while strolling the aisles.

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