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Loblaw thinks outside the Box with new store concept | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 13, 2014 | Ron Stang for Canadian Grocer

The Box by No Frills isn’t drawing customers through weekly flyers. That’s because there are none. Instead, shoppers can pick up an eight-and-a- half by 11-inch handbill with the week’s everyday low prices on their way in.

http://www.marketingmag.ca/news/marketer-news/loblaw-thinks-outside-the-box-with-new-store-concept-110803
 

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