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Lay's 'Do Us a Flavour' contest is back after blockbuster debut | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
February 25, 2014 | Rebecca Harris

ay’s has launched its 2014 edition of “Do Us Flavour,” a contest that invites Canadians to submit their ideas for a new chip flavour. The winner will receive $50,000 plus 1% of sales of their winning creation.

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