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Kimberly-Clark, Jagermeister explore mobile surveys | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Christopher Lombardo

Mobilizing big online focus groups can be a bit like herding cats, so Vancouver-based Rival Technologies and Reach3 launched Mobile Community, a mobile messaging platform that makes it easier to manage and talk to shoppers, especially those of a younger gen.

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