By Christopher Lombardo

KD is getting a facelift to make further inroads with a younger demo, marking its “next era.” In addition to a new logo and packaging, its new brand platform “Gotta be KD” is about encouraging younger consumers to be creative when it comes to making a bowl of KD in their own personalized way. KD unveiled its makeover today with a launch film, OOH, and social assets.

http://strategyonline.ca/2023/09/25/kd-gets-a-brand-refresh-for-the-first-time-in-nearly-a-decade/