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KD gets a brand refresh for the first time in nearly a decade | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

KD is getting a facelift to make further inroads with a younger demo, marking its “next era.” In addition to a new logo and packaging, its new brand platform “Gotta be KD” is about encouraging younger consumers to be creative when it comes to making a bowl of KD in their own personalized way. KD unveiled its makeover today with a launch film, OOH, and social assets.

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