By Christopher Lombardo

Consumer insights firm NielsenIQ will now be known as NIQ, following a rebranding. “The new brand identity balances our legacy and our future as the leader in consumer intelligence,” says Tracey Massey, COO at NIQ. “In 1923, our company created the concept of market share, and now, with our investments in omnichannel, NIQ’s identity signifies the new standard for understanding what consumers buy, why they make purchase decisions, and most importantly, how our clients can win.”

http://strategyonline.ca/2023/03/03/in-brief-nielseniq-gets-a-new-name/