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Ideas to spark CPG product innovation: petting zoos, mock trials, snack wrapper collages and more | Food Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Beryl Zhao, Insights Strategist, beryl@nimblyinsights.com Sept. 17, 2019

When it comes to understanding the consumer, your company has likely got the whole research toolkit — nationally representative surveys, focus groups of 18-24 year olds, lengthy monthly trend reports (“wait, paleo + vegan = pegan?”), in-depth interviews with peanut allergy moms, etc.

http://www.fooddive.com/spons/ideas-to-spark-cpg-product-innovation-petting-zoos-mock-trials-snack-wra/562915/
 

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