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Ideas to spark CPG product innovation: petting zoos, mock trials, snack wrapper collages and more | Food Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Beryl Zhao, Insights Strategist, Sept. 17, 2019

When it comes to understanding the consumer, your company has likely got the whole research toolkit — nationally representative surveys, focus groups of 18-24 year olds, lengthy monthly trend reports (“wait, paleo + vegan = pegan?”), in-depth interviews with peanut allergy moms, etc.

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