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INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Young men between the ages of 18-24 go through a lot of changes — college, getting a job, doing their own laundry, etc. But in the last few years, they've started changing in a new way: They're watching less traditional TV. This means advertisers trying to reach millennial males should consider complementing their TV buys by extending their ad campaigns to multiple digital screens.

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