Young men between the ages of 18-24 go through a lot of changes — college, getting a job, doing their own laundry, etc. But in the last few years, they've started changing in a new way: They're watching less traditional TV. This means advertisers trying to reach millennial males should consider complementing their TV buys by extending their ad campaigns to multiple digital screens.

http://www.businessinsider.com/sc/how-to-advertise-to-millennial-males-2014-6