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IKEA Canada constructs a brand for the future | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Melissa Dunne

Like putting together one of IKEA’s Billy bookcases, building a sustainable omnichannel retail business in Canada often requires more elbow grease than first thought. But as IKEA Canada continues to be a popular place to buy everything from Ektorp sofas to köttbullar (a.k.a. meatballs), it’s putting considerable energy into ensuring it stays that way going forward.

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