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IKEA's holiday campaign taps the magic of old furniture | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Justin Dallaire

In September, IKEA Canada entered year two of its “Beautiful Possibilities” platform by putting increased focus on sustainability and debuting “Lamp 2,” a classic brand spot that was, not coincidentally, given a second life.

http://strategyonline.ca/2018/11/26/ikeas-holiday-campaign-taps-the-magic-of-old-furniture/
 

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