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How to future-proof your performance marketing | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Josh Kolm

This ever-evolving competition means translating data into results is now a business imperative. But while performance marketing is typically thought of as more tactical – on the “science” side of “art and science” – the rapid success of upstart brands shows that setting your organization up for success means not being so rigid.

http://strategyonline.ca/2019/05/09/how-to-future-proof-your-performance-marketing/
 

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