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Canadian consumer behaviours have been greatly transformed by COVID-19. From media consumption to the way Canadians work and shop, in a blink of an eye, everything changed. Digital adoption has been fast tracked as people and businesses have had to innovate to go to school, work remotely, sell products and services, while maintaining communication with family, friends, colleagues, and business partners.

http://strategyonline.ca/2020/11/02/how-the-power-of-data-helps-marketers-react-to-shifts-in-consumer-behaviour/