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How major brands wished Chinese Canadians Happy New Year | Marketing Mag

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Posted in February
February 19, 2014 | Sarah Barmak

For brands looking to develop stronger ties to Canada’s Chinese communities, the lunar New Year is an important holiday. Not only is it a prominent occasion among Chinese Canadians, but because it’s a season of gift-giving, there’s a commercial opportunity as well. Marketing took a look at the way major brands addressed this grown ethnic community.

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