Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2096)

Brand / Product Marketing (791)

Career Development (1755)

Category Management (8)

Company News (1871)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3601)

Industry Events (368)

Market Research (1182)

Retail (4234)

Sales / Customer Development (157)

Senior Leadership (1230)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

How major brands wished Chinese Canadians Happy New Year | Marketing Mag

Post Response | Subscribe to Story

Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
February 19, 2014 | Sarah Barmak

For brands looking to develop stronger ties to Canada’s Chinese communities, the lunar New Year is an important holiday. Not only is it a prominent occasion among Chinese Canadians, but because it’s a season of gift-giving, there’s a commercial opportunity as well. Marketing took a look at the way major brands addressed this grown ethnic community.

http://www.marketingmag.ca/news/marketer-news/how-major-brands-wished-chinese-canadians-happy-new-year-101188
 

Post Response