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How are consumers responding to where shopper marketing is headed | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Christopher Lombardo

According to the Grocery Manufacturers Association, about 70% of a customer’s purchase decisions are made in store. How can you best reach the “pre-shop” part of the funnel through shopper marketing?

http://strategyonline.ca/2021/02/03/how-are-consumers-responding-to-where-shopper-marketing-is-headed/
 

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