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How To Simplify The B2B Customer Experience Journey | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Forbes Business Development Council Denis Kostusev

The business to business (B2B) customer journey is far from linear and straightforward. On occasions, it can get really messy. This is when a potential customer could give up and abandon the customer journey altogether.

http://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/06/25/how-to-simplify-the-b2b-customer-experience-journey/#194f18be3972
 

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