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How To Maximize The ROI On Your Shopper Marketing Efforts | KAM City

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Mike Anthony of Engage Consultants

Marketing to shoppers – understanding our target market as they shop, and creating activity to change their behaviour in a way which will drive consumption of our brands – has many benefits.

http://www.kamcity.com/library/articles/shopper_marketing_roi.asp
 

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