By Rebekah Marcarelli on Jul. 02, 2018

It is the age of experimentation at the front end, with technology galore entering the scene in a bid to streamline the shopper experience. But are these efforts falling on deaf ears? Perhaps, because there’s a fine line between helping and confusing a shopper, and innovations such as self-checkouts have notoriously frustrated both customers and associates alike with glitches, malfunctions and unclear directions.

http://www.winsightgrocerybusiness.com/equipment-design/how-retailers-can-streamline-checkout-experience