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How Canadian Tire became Canada's most admired brand | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Melissa Dunne

Canadian Tire execs “hunkered down” on burnishing its brand identity with the specific goal of topping Leger’s annual reputation study, says its SVP marketing and corporate affairs, Susan O’Brien.

http://strategyonline.ca/2019/04/02/how-canadian-tire-became-canadas-most-admired-brand/
 

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