By Christopher Lombardo

Numerator has identified five inflation-affected consumer sub-types that marketers need to keep top of mind. The insight firm’s Canadian New Realities survey, informed by omnichannel receipt captures from approximately 9,000 panelists, reveals that a rise in the price of consumer goods is affecting consumers very differently.

http://strategyonline.ca/2022/10/12/five-inflation-era-consumers-marketers-need-to-know/