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Dove's 'Selfie' ad: long, preachy and deeply misguided | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
SUSAN KRASHINSKY - MARKETING REPORTER

This week, Dove threw itself a party.

To celebrate the 10th anniversary of its “campaign for real beauty,” the Unilever PLC-owned brand launched a short film (a.k.a. an eight-minute ad) at the Sundance Film Festival, called “Selfie.” It featured real teenaged girls and their mothers talking about their insecurities, and about debunking beauty standards.

And it was terrible.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/doves-selfie-ad-long-preachy-and-deeply-misguided/article16497237/
 

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