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Debunking Data Collection Myths About Marketers and Brands | ClickZ

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Posted in February
Liva Judic | January 29, 2014

January 28 was Data Privacy Day and, as the National Cyber Security Alliance (NCSA) describes it, it's "an international effort to empower and educate people to protect their privacy and control their digital footprint." ClickZ spoke to different players in the data-driven industry -- including Rovio's iconic chief marketing officer and "Mighty Eagle" Peter Vesterbacka -- to provide some clarification on how marketers are collecting and using data in a way that builds trust, versus the NSA and government data sweeps that get everyone nervous about privacy. Let us debunk the myths one by one.

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