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Danone shakes it with Shakira for Activia | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
March 12, 2014 | Michelle DiPardo

Danone is gearing up to launch the first global marketing campaign for its Activia yogurt, “Dare to Feel Good,” featuring Colombian performer Shakira as the brand’s new ambassador.

http://www.marketingmag.ca/news/marketer-news/danone-shakes-it-with-shakira-for-activia-103617
 

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