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Coors Light introduces a new spokesman | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Megan Haynes

With a mountain man wearing a talking bear hat, the Molson Coors line rolls out a new brand positioning from Leo Burnett.

http://strategyonline.ca/2014/05/13/coors-light-introduces-a-new-spokesman/
 

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