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Consumer Trends: Income Does Not Determine Shoppers

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
The Integer Group

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that while income groups differ a bit on their perception about private label (highest-income shoppers are more skeptical about the quality of store brand products), their reported behaviors are very similar.

http://www.foodmanufacturing.com/news/2014/07/consumer-trends-income-does-not-determine-shoppers-label-preference
 

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