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Combining tech and shopper marketing | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Jennifer Horn

It’s no secret that millennials (and the younger cohort after them) are attached to their mobile devices. They’re also not as receptive to advertising than previous gens, so banner ads simply won’t cut it. Unilever brands – from skincare to snacks – have been tackling this fickle demo’s attention span with marketing that goes direct-to-consumer.

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