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Coca-Cola contest plays on hockey rivalry | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
By Rebecca Harris/Marketing Magazine | March 10, 2015

Coca-Cola Canada is using the age-old rivalry between Toronto and Montreal hockey fans in a new contest, #ShareHockey.

A two-minute video was shot during the first game of the season between the Toronto Maple Leafs and the Montreal Canadiens.

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