Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?
Please Login to Continue:

Clorox taps Billy Porter for YasClean song, challenge on TikTok | Marketing Dive

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 17 days ago
Chris Kelly April 1, 2021

Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase "yas queen" with the brand's cleaning products in mind.

http://www.marketingdive.com/news/clorox-taps-billy-porter-for-yasclean-song-challenge-on-tiktok/597632/
 

Post Response