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Check it Out: Dairyland turns milk cartons into dioramas | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Justin Dallaire

Burnaby, B.C.-based Dairyland is running diorama-like out-of-home creative developed by Cossette Vancouver. The new ads for the Saputo dairy brand attempt to tap people’s memories drinking the nutrient-rich beverage, suggesting milk itself is at the centre of many fond moments with friends and family.

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