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Casillero del Diablo gets spooky for Halloween | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Deepa Venkatesan

More than two centuries ago, Chilean businessman Don Melchor de Concha y Toro started a rumour to keep thieves away from stealing his precious wine collection. And thus was born the legend of Casillero del Diablo (directly translated as the “devil’s locker” in Spanish), a wine which cannot be stolen.

http://strategyonline.ca/2018/10/24/casillero-del-diablo-gets-spooky-for-halloween/
 

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