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CPG brands score on mobile's hypertargeted marketing promise | Mobile Marketer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
As more consumer-packaged marketers build up their mobile know-how, big brands are ditching traditional mass marketing approaches for smaller scale efforts that single out specific groups of consumers.

http://www.mobilemarketer.com/cms/news/advertising/17056.html
 

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