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Bud Light partners with Digital Dreams fest | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
by Michael Kolberg

ud Light has attached its name to the Digital Dreams electronic dance music (EDM) festival as lead sponsor. Electronic Nation Canada, Live Nation Canada’s electronic music division that is promoting the concert, says it expects to draw 80,000 attendees to The Flats at Ontario Place on Canada Day weekend June 28 and 29, and has already sold 25,000 tickets in a pre-sale. The beer brand will work with creative agency Anomaly and experiential agency Mosaic for the event.

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