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Sephora makes its colour-matching tech the centre of a new campaign | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Justin Crann

Sephora has taken the next step in the evolution of its “We Belong to Something Beautiful” platform with an experiential activation and supporting campaign that harnesses its proprietary “Colour iQ” shade matching technology to showcase what it calls “the many diverse shades of beauty.”

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