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Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 11 days ago
Published July 14, 2021 Peter Adams Reporter

Shows like Disney+'s "WandaVision" or AMC's "Kevin Can F... Himself" are generating acclaim by poking fun at the multicamera sitcom, tapping into nostalgia for the TV format while flipping its structure to produce something fresh.

http://www.marketingdive.com/news/lipton-casts-t-pain-as-cousin-t-in-sitcom-inspired-digital-ads-around-fam/603265/
 

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