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In Brief: BeaverTails finds VP of marketing in former McCann exec | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

Pastry brand BeaverTails Canada has named Michelle Aboud its VP of marketing. Aboud will oversee BeaverTails’ marketing and branding efforts, as well as shape communications strategies with the goal of amplifying the brand’s presence in Canada. She will also support expansion efforts to new markets.

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