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How has the pandemic shaped trust in brands | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 15 days ago
By Justin Crann

Canadians are reassessing their spending habits amid yet another year of the COVID-19 pandemic, and that – coupled with brand trust – is influencing their purchase decisions, according to data from an annual survey conducted by Reader’s Digest and Ipsos.

http://strategyonline.ca/2022/01/11/how-has-the-pandemic-shaped-consumer-trust-for-brands/
 

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