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How Rexall added a health focus to its loyalty program | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 10 days ago
By Christopher Lombardo

After splitting with Air Miles earlier this year, Rexall has launched its new loyalty program, which not only gives it direct control over the loyalty experience, but is allowing the retailer to respond to a growing consumer need to better manage their health.

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