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5 keys to private label success in a post-COVID world | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Dan Ochwat for StoreBrands | May 29, 2020

A new report from private brand developer Daymon looks at “5 Keys to Private Brand Success” in a post-COVID world. The consultancy sees this world as one that will likely still adhere to social distancing measures, see consumers continue to eat more at home than out and spend less money in an economy not quite ready to recover from the damage done. Importantly, it will also include shoppers who are already committed to buying private brands, having tried them more during COVID-19.

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