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‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost | Digiday

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 7 days ago
JUNE 7, 2021 by SEB JOSEPH

L’Oréal has amassed a sizeable e-commerce business over the years, spanning branded stores, affiliates, social networks, and marketplaces. Next up: TikTok.

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