of Nature Foods Inc. (TONFI) is a privately-owned and operated Canadian company
which was established in 1988 with a vision for developing healthy, natural and
organic snack bars. TONFI markets its
lines of natural snack bars under the Taste of Nature, True to Nature and
Natural Origins brands. The Company’s
numerous varieties of fruit, seed and nut snack bars are 100% organic, non-GMO
project certified, certified gluten free, certified low Glycemic Index,
and kosher. The Company’s products
possess a unique combination of “on trend’ benefits and excellent taste, which
have resulted in TONFI becoming a leading player in the wholesome, natural and
organic snack-bar category.
2008 TONFI has enjoyed tremendous growth across all classes and channels of
trade in Canada, the US, and internationally,
the flagship Taste of Nature bars
sold in over 60 countries worldwide.
manufactures its products in two state of the art manufacturing plants which
are British Retail Consortium (BRC) certified and are 100% green powered.
the Company prides itself on its ethical, sustainable and corporate social
responsibility values, entering into
with suppliers and independent growers that practice ethical business practices,
provide Fair Trade certified commodities,
who share the Company’s belief of stewardship of the Earth and its resources.
services all of the major Drug, Grocery, Mass, Club and “RGV’ (Remaining Grocery
and Variety) in Canada and the US either directly or through distributor and
has made very significant steps over the last 36 months in transforming the
business from a former family-owned entity, to a professionally managed,
mid-market consumer package goods company.
The business model, and associated processes and systems have changed on
almost every dimension. During this time, we have doubled the revenue of the business ($19M
2011 to greater than $38M in 2014), increased productive capacity by 144%, implemented
new ERP and associated systems, expanded internationally (18 countries in 2011
to ~60 countries in 2014 - with substantive expansion into the strategically
critical US market), up-
and retained key talent in all mid and back-office functions, settled a debt
financing package, and grew full-year net income by 140% over the same
period. Additionally, during this
we have created 85 full-time jobs (35 employees to 120 employees) and have
doubled our asset base, having invested heavily PP&E.
the core, the thing that makes TONFI successful is our resolute conviction to
challenging the status quo, and always confronting conventional wisdoms and
complacency. As a mid-market food
company, we need to think disruptively, and push the boundaries of
a matter of necessity, we need to “out-wit the out-spenders’ in everything we
do, whether considering a
marketing campaign, fighting for distribution and availability, or expanding
our capacity to meet growing consumer and customer demand.
of us is driven by a sense of urgency and strong will to succeed. We are in the
midst of transitioning from a command and control, family-owned culture, to one
in which we inspire the
TONFI team’s will to win, through an empowering and empathetic leadership
style, a performance and accountability-based mindset, and identifying
potential and coaching to the achievement of that potential.
respect of the future, we intend to continue on our current trajectory,
building a profitable business which achieves $50-60M in revenues, meaningfully
enters and participates in the US
and in other key international markets, and has an engaged, passionate
organization that is staffed with “A’-level talent who exemplify speed, purpose,
integrity in all day-to-day activities.