Maple Leaf Leaders will always:
Do what's right
Deliver winning results
Build collaborative teams
Get things done in a fact based disciplined way
Learn and grow, inwardly and outwardly
Dare to be transparent, passionate and humble
Product of the Year Canada
Maple Leaf Natural Selections won the 2011 Product of the Year in the Fresh Deli category as voted by Canadian consumers.
Product of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 25 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,900 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research and Client Services Group.
Canada’s 10 Most Admired Corporate Cultures™
Since 2005, the Canada’s 10 Most Admired Corporate Cultures™ program has recognized leading Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. This popular program begins in the spring of each year with the Canadian Corporate Culture Study™ and culminates in regional and national awards events. Canada’s 10 Most Admired Corporate Cultures ™ is founded and presented by Waterstone Human Capital, a leading professional recruitment, executive search and human resource consulting services firm based in Toronto. www.canadasmostadmired.com
In 2010, Maple Leaf was recognized as a winner of Canada’s Top Ten Corporate Cultures for the second time. It also received the award in 2007.
Best New Product Awards
The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products in the food, personal care and household care categories. Winners are selected based on voting by over 36,500 real Canadian consumers from coast-to-coast who participate in an annual independent market research survey conducted by BrandSpark International. In order to win a Best New Product Award, the product must be both appealing and people who have tried the product must be prepared to purchase it again.
Maple Leaf products that were among the 2011 winners are: Maple Leaf Prime Gourmet Fire-Roasted Portobello Mushroom Chicken Breasts, Maple Leaf Prime Gourmet Sun-Dried Tomato & Feta Pork Chops and Caramilk Snack Cakes.
Canadian Family 2010 Food Awards
Canadian Family 2010 Food Awards is a national program coordinated by Canadian Family magazine that enlists the help of real families from across Canada to determine which grocery brands are a favourite in their household.
In 2010, Maple Leaf products were favourites in three categories:
- Fresh meat for Maple Leaf Prime
- Hot dogs
- Sliced meats such as bacon and deli meats
| Maple Leaf Foods Named One of Canada’s Most Admired Corporate Cultures |
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Toronto, Ontario – January 17, 2008 – Maple Leaf Foods Inc. (TSX: MFI) was today named as one of Canada's 10 Most Admired Corporate Cultures™ of 2007.
“Our goal is to build a culture that is innovative, action oriented and non-political; where people feel respected and encouraged to voice their opinions, empowered to contribute, and guided by our shared values,” said Michael H. McCain, President and CEO, Maple Leaf Foods. “We fundamentally believe that recruiting and retaining absolutely the best possible people, and continuously investing in their growth and development, will create the high performance culture that will drive our success.”
Canada's 10 Most Admired Corporate Cultures™ are selected following interviews with leading executives conducted by Waterstone Human Capital Ltd. as part of their annual Canadian Corporate Culture Study™. Interviewees were asked: “What Canadian organizations do you admire most in terms of having a corporate culture that has helped them be successful?”
Among the initiatives Maple Leaf uses to build and maintain its strong corporate culture are:
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Leadership Edge – Recognizing that leadership drives success, Maple Leaf established a major initiative in 1999 to create a values-based, high performance culture. The Company's 21 values are grouped into six categories and the entire Maple Leaf culture revolves around these leadership behaviours: “do what's right,” “have a bias for action,” “be performance driven,” “continuously improve,” “be externally focused” and “dare to be transparent.” These values provide the foundation for recruitment, personal development initiatives and the performance review process.
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Leadership Academy – Working with the Richard Ivey School of Business at the University of Western Ontario, the Academy offers a high quality, company-specific curriculum in partnership with some of the best business and management educators in North America. Thousands of employees have participated since the initial session in 1999.
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Weekly CEO Message – Each week, President and CEO Michael McCain writes an email to all employees providing a candid review of his activities, success stories, impressions about the industry and more.
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In Focus – A quarterly employee conference call hosted by Michael McCain that features specials guests and other expert practitioners to illustrate values in action and share experiences.
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Awards – These awards celebrate individual excellence and commitment to the Leadership Edge values.
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Board Connect – Top performers spend a day with an independent member of the Board of Directors to tap into their expertise and allow the Director to gain greater insights into the business.
The Canadian Corporate Culture Study™ provides insight into the cultures of many of Canada's most successful organizations, helping to better understand the role that leaders are playing in developing these cultures. For more information visit www.canadasmostadmired.com.
Maple Leaf Foods is a leading food processing company, headquartered in Toronto, Canada. The Company employs approximately 22,500 people at its operations across Canada and in the United States, the United Kingdom and Asia, and had sales of $5.9 billion in 2006. |
