Experience
Renewal Solutions Inc. (ERS) is a privately held, innovative research organization with
focused expertise in the areas of technology-enabled Shopper Marketing Insights and Customer
Experience Design with a specific earned reputation in Ethnography, Retail
Eye Tracking, Usability, Customer Experience Mapping and Retail Sales Choreography. Our client list contains many of Canada’s finest financial
institutions, retailers, brands and service providers. Built on the core values
of flexibility, curiosity, innovation and implementation excellence, ERS has
become known for creativity and leadership in the customer experience and
shopper insights’ disciplines. ERS has an established full service office in Toronto augmented with consulting and contract staff
across North America.
Slide 5
ERS
uses technology to augment the fundamental ethnographic and anthropological
approach used to understand how people interact. The 3 major services offered are:
1. Retail
Discovery
- Designed
to provide the maximum information about how people shop to support shopper
marketing activities
- Discoveries
and insights via In-Experience Observation, Onsite Interviewing, Retail Spatial
Mapping and R.E.T.nography™ using ERS Ethnotablets, ERS Text Analytics Software
and Mobile Retail Eye-Tracking technology
2. Path-to-Purchase Insights
- Film,
blog, online forums, text messaging and shopalongs with users to capture
habitual and unconscious behaviours through the full cycle of engagement,
purchase and usage powered by the Realsight™ technology and ERS Customer Forums
3. Experience
Connections
- An
end-to-end analysis of how customers utilize activities versus the intended
vision
- Emotional
and rational mapping of the current and ideal experiences from multiple
stakeholder view
- Sales choreography based on Customer Experience dynamics
ERS
is proud to offer a team of skilled researchers, marketers, technologists,
ethnographers (social anthropologists) and analysts to deliver a comprehensive
qualitative and quantitative view of any project.
