Corby’sportfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.
Why work at Corby? Because we are a great place to work! And we’re not the only ones who think so. Corby was named one of Canada’s Best Workplaces for 5 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.
believe we have a responsibility to make consumers aware of the benefits of
drinking responsibly and the risks associated with excess alcohol consumption.
Every year, Corby’s employees across Canada join Pernod Ricard S.A. and its
18,000 employees worldwide to celebrate Responsib'ALL Day – a global day of
action devoted to encouraging responsible consumption. The first Responsib’All
Day was held in 2011, with the important subject of reducing Drinking and
Driving. The goal of the second event in 2012 was to raise awareness about the
topic of Alcohol and Youth.
At the third annual event in 2013, dedicated to the responsible consumption of
alcohol, an important partnership was announced with the Toronto Transit
Commission (TTC) – North America’s third largest transit system. In a
three-year agreement, Corby Spirit and Wine will pay the fare for everyone
travelling on the TTC on New Year’s Eve in order to provide Torontonians with
safe and responsible transportation, with the goal of increasing awareness about
drinking and driving.
The announcement is in keeping with Pernod Ricard's agreement made at the 2012
International Center for Alcohol Policies (ICAP) Conference. Pernod Ricard
joined with 11 leading beer, wine and spirits companies and two industry trade
associations in agreeing to a five-year program, starting in 2013, built around
five commitments and dedicated to reducing alcohol-related harm:
- Reducing under-age drinking
- Strengthening and expanding marketing codes of practice
- Providing consumer information and responsible product innovation
- Reducing drinking and driving
- Enlisting the support of retailers to reduce harmful drinking
In addition to these initiatives, all Corby employees involved in the promotion
of our products are certified in the responsible liquor service training
program, and all marketing and advertising activities that Corby implements for
products in our portfolio follow our strict Code of Commercial Communication,
including the message “Please enjoy our products responsibly.”
We take these messages directly to an important target audience through our
relationship with Spirits Canada, the industry trade association of which
Corby’s own CEO, Patrick O’Driscoll, is Chair.
Corby’s portfolio of products depends on Canada’s natural
resources: clean, clear water; fertile farmland for grain; and sources of
energy to manufacture spirits and wines. As a result, our approach to
environmental responsibility considers both the direct and indirect impacts of
our business activities.
More than 80% of Corby products are blended and bottled for us by our sister
company, Hiram Walker & Sons Limited, in Windsor, Ontario. The Windsor
facility is ISO 14000 compliant and meets the highest international environmental
certification levels. It was awarded “GreenSTAR” status from the local utility
provider for improvements that have helped reduce its carbon footprint.