home | about us | log in
Join Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook

CPG job connect: Login
 Business Development Manager - Toronto
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Sales
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: December 05, 2017
Job Location:
Share this job:
Job Description


IMMEDIATE MANAGER: Director of Non-Traditional Sales



The Non Traditional Business Development Manager (NT BDM) will be responsible for sourcing, opening, developing and managing a defined group of accounts across their region, (Foodservice, Broadline, Vending, At Work, Emerging, and QSR channels). The NT BDM will also provide field support for nationally driven activations led by the Non-Traditional National Account Manager.

They are responsible for establishing and maintaining package distribution, implementing channel strategies, coordinating sales, effectively managing budgets, executing national programs, and 360 marketing efforts with their sales and marketing counterparts.


Business Development:

  • Utilizes a strong understanding of relevant Non Traditional sub-channels, to source viable “new business” opportunities
  • Strong negotiation and sales skills, capable of selling to both field level and regional head offices
  • Provides ongoing account maintenance and regional channel direction
  • Builds clear, concise, and actionable recaps for Red Bull Canada’s HQ

Sales and Distribution Strategy Development & Execution:

  • Creates “best-in-class’ expectations with regards to distribution, visibility and pricing
  • Ensures new account growth plans & KPI goals are laid out by distributor by channel for each year
  • Manages the results monthly vs sales targets, budget, and ROI
  • Placement of all appropriate packages consistent with Red Bull Canada’s strategy for each channel
  • Works with Distribution Managers (DPMs)/Distribution Partners (DPs) on all opportunities – Foodservice, Broadline, Vending, Collegiate, Specialty Retail, Travel, QSR and at Work.
  • Clear and collaborative planning/communication between Red Bull Canada’s distribution department regarding DSD and broadline routes to market
  • Drive sales performance, training and engagement of Broadline OpCos
  • Develop and expand distribution/execution via the vending operator universe


  • Executes regional and national promotions across all channels
  • Identifies and outlines promotional tactics by channel and by package
  • Creates synergies between sales & marketing through coordinated sampling efforts with Field Marketing Specialist.
  • Participate in regional team’s 360 planning/marketing direction for all focus channels; Foodservice, Broadline, Vending, Collegiate, Specialty Retail, Travel, QSR and at Work

Develop and Share Best Practices:

  • Communicates success that can be replicated by other NT BDMs across the system
  • Participate in monthly/quarterly NT program communication to DPMs & DPs and Red Bull Canada.
  • Assist DPMs in building DP capabilities across key NT Channels
  • Manages and tracks results monthly for channel specific and external reporting
  • Shares best practices with customers in an effort to duplicate success in similar accounts

Execute All National Programs:

  • Leverages support created with national account programs to establish distribution and sales
  • Ensures that all components of national agreements are executed as intended
  • Communicates with Non Traditional National Account Manager (NT NAM) on any exceptions or issues with national account execution

Ways of Working:

  • Builds collaborative business plans with key stakeholders within the Red Bull Canada framework, (Insights, Field Marketing, Communications, Digital Marketing, Sport Marketing, Regulatory, E-commerce)
  • Regular business updates and analysis with Director of Non Traditional Sales
  • Participates and drives regional data for distributor meetings in regards to Non Traditional sales insights


  • Minimum 5 years sales experience in Non-Traditional channels/Off or On –premise channels/Key Accounts/business development
  • In-depth knowledge of the consumer packaged goods industry and trade
  • Experience managing multiple channels across multiple markets
  • Exceptional communication skills, including presenting, negotiating, and training abilities
  • Strong planning and project management competencies
  • Must be extremely proficient in Microsoft Excel and PowerPoint
  • University – Bachelor’s Degree (Preferred)
  • Bi-lingual (French and English) (Required)
  • Travel: 35%

Share this job:

Search for people by name, school or company!