home | about us | log in
Join Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook

CPG job connect: Login
 Brand Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing,Trade Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: December 01, 2017
Job Location:
4040E 80th Avenue SE
Calgary, AB
T2X 1J

Share this job:
Job Description


With a strong sense of values and on a mission to do business better, we have a long history of serving our clients, our communities and our planet. We bring our core values of transparency, integrity, balance and a holistic life approach to the benefit of each brand, retailer, distributor or consumer we work with.

Planet Foods was started in 1995 and operates across Canada. Our focus is in developing category leaders, through our true brand development approach, often well before the category trends hit market.

We work closely with clients to develop their brand to its full potential and support our retail clients with superior customer service and a distribution network that always provides consistent supply.

The brands and products we represent are natural, organic and support healthy and active lifestyles.


The Brand Manager leads in the management of their assigned vendor partners and all aspects of their products including brand vision, brand position and brand plan. They will serve as a strategic business partner and are responsible for understanding the Principal’s business, promotions and pricing strategies.

The Brand Manager is tasked with the success of their Brands and they must focus on developing a brand’s top and bottom line for the brand itself and Planet Foods.

The Brand Manager must have an analytical and critical thinking mindset, this is vital for success in this role. They require excellent interpersonal and presentation skills, superior Microsoft Office skills, particularly Excel and PowerPoint and strong attention to detail and accuracy in all work.

Key Responsibilities:

  • Work collaboratively with Brand Principals to generate and present for approval Innovation and Promotional Plans that will achieve client objectives with regards to Canadian distribution
  • Meet with Brand Principals to define and set specific KPIs
  • Work with Sales to execute brand initiatives. Monitor, analyze and track key metrics and apply to programs.
  • Develop and communicate forecasts internally as well as to the brand Principal.
  • Perform regular analysis of competitor’s brands to liaise and negotiate with Principals regarding price, product, promotion and placement.
  • Negotiate cost agreements with suppliers that stay within the company’s margin, guidelines and policies in order to ensure Planet Foods profit recovery.
  • Work collaboratively to ensure efficient execution and communication on all product launches, line extensions and discontinuations.

Qualifications and experience:

  • College or University degree preferred
  • Superior Excel and PowerPoint skills
  • 5 years of CPG Brand Management or Key Account experience (natural/organic preferred). CPG is essential.

Search for people by name, school or company!