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 Marketing Manager – Meals
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 1-2 Years
Job Type: Full-time
Posting Date: September 11, 2017
Job Location:
25 Sheppard Ave W
North York, ON
M2N 6S

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Why Work Here
There's More to Life at Nestlé
Personal and professional growth
Nestlé Canada's Youth Initiative
Job Description

Good Food, Good Life is the very essence of Nestlé. This philosophy can be traced back to our beginnings. The Nestlé Company was founded in 1867 by Henri Nestlé, who developed the first milk-based baby formula. Today, 150 years later, we are recognized as the world’s largest Food and Beverage Company employing around 280,000 people and have factories or operations in almost every country in the world. Nestlé Canada has a wide variety of food, beverage and nutrition products to help you and your family live happier and healthier lives including: Gerber and Good Start, Nescafé, KitKat, Smarties, Aero, Delissio, Häagen-Dazs, Boost, Purina, and Nestlé Waters. Nestlé Canada supports your personal growth with a people-focused culture and a flexible and diverse working environment. Find out why, There is more to Life at Nestlé…

We offer you:

  • Great comprehensive benefits package including Health and Dental benefits that start on day one.
  • Excellent training and development programs as well as opportunities to grow within the company.
  • Comprehensive Total Rewards Package and Company Matched Retirement Plan.

In this exciting, challenging and growing role the incumbent will drive strategic long-term brand plans for the Meals business with focus on maximizing the impact of the consumer marketing initiatives. This is a unique opportunity to develop and demonstrate your leadership skills in the rapidly evolving Meals space. The successful candidate is a creative thinker who can balance executional impact with excellent planning, communication, presentation, and interpersonal skills.

Major Responsibilities:

  • Responsible for evolving the brand vision and strategic business plans for the Meals category.
  • Accountable for delivering strong growth in sales, profit and share targets.
  • Lead development and execution of business plan through interaction with Channel Sales Development, Major Retail and Customer Development Teams.
  • Develop key consumer and shopper insights to enhance current portfolios and maximize innovation, renovation and consumer communication plans.
  • Lead brand innovation & renovation plans.
  • Provide key consumer insights and direction to the Customer Business Development team and assist with trade promotion strategy development.
  • Lead or facilitate appropriate cross-functional teams on a project and brand maintenance basis.
  • Lead consumer communication plan development with agency partners.
  • Lead Meals research with insight manager and apply learnings to business plans and tactics.
  • Analyze sales data (Nielsen) and uncover insights and recommendations for the business.
  • Accountable for marketing budget management and reconciliation.
  • Line Manager responsibility for direct report (Assistant Brand Manager).


  • University degree in Business or Marketing, and or equivalent combination of education and experience.
  • 1 to 3 years of successful brand management experience. Experience in sales is an asset.
  • Solid understanding of P&L drivers.
  • Digital/social media marketing experience is a strong asset.
  • Must be a team player and demonstrate strong collaboration skills.
  • Visionary, decisive and analytical nature with the ability to drive business results at the strategic and executional levels.
  • Proactive, solution oriented with a curious, entrepreneurial spirit.
  • Experience/comfort working in a fast pace, complex ever changing environment
  • Excellent communication, interpersonal, and organizational skills.
  • Proficient in Excel, Word, as well as PowerPoint advanced presentations.

Please note; Education Verification, Reference Checks and Criminal Background Checks will be administered on suitably qualified candidates.

If you believe you have the profile we are looking for and you want to make your mark in the World’s Largest Food and Beverage Company, we look forward to hearing from you!

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

The closing date for this position is September 28, 2017


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