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 Digital Marketing Manager (Royal Canin)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: October 19, 2017
Job Location:
Guelph, ON
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Job Description

Digital Marketing Manager

Location: Guelph, ON, CA, N0B 2J0

Date: Sep 14, 2017

Requisition Number: 133224

Amutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

Mars Canada is a subsidiary of the US family-owned business known as Mars, Incorporated, one of the leading global manufacturers of branded products. Established in the late 1940's, our three segments – Petcare, Chocolate and Food help Canadians celebrate life everyday through food experiences. We are an organization that is guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. It is putting these principles into action that allows us to make a difference to people and the planet, through our performance.

Job Purpose/Overview

This role will develop & execute the business’s overall digital property & media strategy, for both pet owner & prescriber audiences, establishing Royal Canin as THE Reference in the online space.

Key Responsibilities

Digital Properties:

  • Step-change the brand’s online experience & performance, driving the overall planning & evolution of royalcanin.ca & vet.royalcanin.ca properties
  • Own strategy & delivery of website expansion initiatives for all drive product portfolios & strategic communications themes
  • Lead the Canadian implementation of Global projects, creating local visibility & securing appropriate resources to execute with excellence
  • Support transformative e-commerce projects, leading the implementation of “Perfect Screen” SaaS solutions, including ratings/reviews & where to buy finders
  • Leverage analytics & insight to drive ongoing platform optimizations
  • Develop & maintain quarterly KPI reporting on overall digital property performance

Digital Media:

  • Own the brand’s overall 52wk. digital reach media programming (SEM/SEO, OLV, display, social, content), from brief through strategy development & execution
  • Lead the implementation of Global equity building campaigns in the online space, from creative refinement through activation
  • Develop & maintain quarterly KPI reporting on overall digital media performance

Context and Scope

  • Provide thought leadership in digital & e-commerce within the business, bringing transformative plans to life through world-class expertise
  • Work closely with the Digital Content Manager, design, e-commerce, portfolio marketing, scientific & regulatory affairs teams during the delivery of initiatives
  • Interface with local agency partners, US Digital & Regional E-Business teams to ensure seamless process & execution of digital programs
  • Collaborate closely with Global partners to ensure strategic alignment & high-quality execution of global initiatives

1. Education & Professional Qualification

  • Bachelor’s degree in business, marketing, digital or relevant field
  • Professional certification in digital, SEO/SEM or analytics an asset
  • More than 5 years digital marketing experience

2. Knowledge/Experience

- Exceptional digital property (UI/UX, creative, dev, QA, live process & CRM, CMS, SaaS tools) & media (SEO/SEM, OLV, display, social, content) expertise is required

- Ability to work independently & collaboratively with cross-functional teams

- Experience working & navigating within a multi-national corporate environment

- Comfort articulating complex challenges &/or solutions to higher management, in uncomplicated & easily supportable terms

- CPG &/or science-based consumer brand experience preferred

- Digital agency &/or tech experience an asset

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Accommodation is available to support job applicants with accessibility needs in all parts of the hiring process as required under Royal Canin's Accommodation and Accessibility Policies when applying for a position at Royal Canin Canada, as well as during the interview process. Please let us know if you have accessibility requirements. For more information and to address any questions about that policy please contact us at: AODA@royalcanin.com

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