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 Digital Content Manager (Royal Canin)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Customer Service,Marketing,Analyst,Category Management
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: November 17, 2017
Job Location:
Guelph, ON
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Job Description

Digital Content Manager

Location: Guelph, ON, CA, N0B2J0

Date: Sep 29, 2017

Requisition Number: 136014

Amutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

Mars Canada is a subsidiary of the US family-owned business known as Mars, Incorporated, one of the leading global manufacturers of branded products. Established in the late 1940's, our three segments – Petcare, Chocolate and Food help Canadians celebrate life everyday through food experiences. We are an organization that is guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. It is putting these principles into action that allows us to make a difference to people and the planet, through our performance.

This role will drive & deploy the business’s digital content & “Perfect Screen” priority initiatives, transforming the brand’s performance in search & e-commerce representation.

Key Responsibilities

Digital Content:

  • Step-change the brand’s organic search position within the nutrition category, ensuring top 3 placement across all drive product portfolios & strategic communications themes
  • Ensure paid search programming & keyword strategy is upheld by world-class website & landing page content
  • Own the digital asset & editorial content production process for the entire Royal Canin product portfolio
  • Plan, adapt & deploy globally produced digital content on our brand website
  • Leverage analytics & insight to influence ongoing content optimizations
  • Guide the evolution of our long-term SEO/SEM strategy & execution
  • Admin our CMS & digital asset management tools for our brand website
  • Perform quarterly KPI reporting on organic traffic growth & page rank

“Perfect Screen”:

  • Bring the “Perfect Screen” to life, delivering optimized assets & content, on both our brand website & across all priority e-commerce partners
  • Support Pet Specialty, Trade Marketing Manager in the set-up of optimized product information within Key Account customer systems
  • Create & implement processes to ensure online merchandising best practices are consistently in place
  • Admin our digital asset management & distribution tools
  • Develop & maintain the “Perfect Screen” implementation scorecard

Context and Scope

  • Work closely with the Digital Marketing Manager, design, e-commerce, portfolio marketing, scientific & regulatory affairs teams during the planning & optimization of product & brand content
  • Interface with US counterparts in the production process of digital product assets
  • Collaborate closely with Global partners in the sequencing & implementation of globally produced digital content
  • Leverage agency partners where needed to support creation or implementation of digital content initiatives
  • Partner with e-commerce customer teams to execute the “Perfect Screen” with excellence

Job Specifications/Qualifications

1. Education & Professional Qualification

  • Bachelor’s degree in marketing, business, journalism or relevant field
  • Professional certification in digital, SEO/SEM, editorial or analytics an asset
  • Experience creating or applying consumer journeys & personas a plus
  • 3-5 years relevant experience

2. Knowledge/Experience

  • Exceptional digital content, SEO/SEM & editorial skills are required
  • Ability to work independently & collaboratively with cross-functional teams
  • CPG &/or science-based consumer brand experience preferred
  • Digital agency &/or tech experience an asset

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements.

Accommodation is available to support job applicants with accessibility needs in all parts of the hiring process as required under Royal Canin's Accommodation and Accessibility Policies when applying for a position at Royal Canin Canada, as well as during the interview process. Please let us know if you have accessibility requirements. For more information and to address any questions about that policy please contact us at: AODA@royalcanin.com

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